{"title":"All Things Ube","description":"\u003cp\u003eA little purple, a lot to love. Explore Barrio’s ube favourites, from cakes, hopia and sweet snacks to ice cream, jams and baking ingredients. Find your next ube treat or something for your own kitchen creations.\u003c\/p\u003e","products":[{"product_id":"rebisco-cupp-keyk-coco-ube-flavoured-cupcake","title":"Rebisco Cupp Keyk Coco Ube Flavoured Cupcake (10 pcs)","description":"\u003cp\u003eRebisco Cupp Keyk Coco Ube is a soft and moist cupcake that blends the rich taste of ube (purple yam) with the sweet, tropical flavor of coconut. Topped with coconut flakes for added texture, this delightful treat is individually wrapped to stay fresh.\u003c\/p\u003e\n\u003cp\u003ePerfect for on-the-go snacking or sharing with family and friends, it's a delicious twist on classic Filipino flavors.\u003c\/p\u003e\n","brand":"Rebisco","offers":[{"title":"Default Title","offer_id":49914753777976,"sku":null,"price":6.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/rebisco-cuppkeyk-ube-barrio-nz-1.jpg?v=1742696656"},{"product_id":"aiza-s-sweets-pastillas-de-ube-20pcs-134g","title":"Aiza’s Sweets Pastillas De Ube 20pcs 134g","description":"\u003cp\u003e\u003cstrong\u003eAiza's Sweets Pastillas de Ube\u003c\/strong\u003e is a delightful Filipino confection blending the creamy richness of traditional milk pastillas with the unique flavor of purple yam (ube).\u003c\/p\u003e\n\u003cp\u003eEach 134g pack contains 20 individually wrapped pieces, making it perfect for sharing or enjoying as a personal treat.\u003c\/p\u003e","brand":"Aiza's Sweets","offers":[{"title":"Default Title","offer_id":49914774552888,"sku":null,"price":6.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/aizas-pastillas-deube-barrio-nz-1.jpg?v=1742700555"},{"product_id":"lala-ube-pastillas-24-pcs","title":"LALA Ube Pastillas (24 pcs)","description":"\u003cp\u003eSavor the delightful taste of LALA Ube Pastillas, a beloved Filipino confectionery treat. Each pack contains approximately 24 pieces, totaling 75 grams, making it perfect for sharing or enjoying throughout the day.\u003c\/p\u003e\n\u003cp\u003eThese pastillas are crafted from a blend of milk, sugar, ube powder, corn syrup, vegetable oil, and vanilla, offering a rich and creamy flavor.\u003c\/p\u003e","brand":"LALA","offers":[{"title":"Default Title","offer_id":49957021548856,"sku":null,"price":3.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/lala-ube-pastillas-barrio-nz-1.jpg?v=1743464150"},{"product_id":"mik-mik-sweetened-ube-powder-20pcs","title":"Mik-Mik Sweetened Ube Powder (20pcs)","description":"Mik-Mik Sweetened Ube Powder (20pcs) is a nostalgic Filipino treat that brings the delightful taste of purple yam in a fun, powdered form. Each 5g sachet offers a sweet and creamy ube flavor, perfect for enjoying straight from the packet or as a flavorful addition to desserts and beverages. Whether you're reminiscing about childhood snacks or introducing someone to a classic Filipino favorite, Mik-Mik's sweetened ube powder delivers a delightful experience in every sachet.","brand":"Mik-mik","offers":[{"title":"Default Title","offer_id":50211287695672,"sku":null,"price":3.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/mikmik-ube-powder-barrio-nz-1.jpg?v=1747188187"},{"product_id":"lala-ube-pastillas-bar-35g","title":"LALA Ube Pastillas Bar 35g","description":"LALA Ube Pastillas Bar 35g brings you the creamy, milky goodness of a classic Filipino treat in a handy bar format. Made with milk, sugar, ube powder, and a hint of vanilla, this melt-in-your-mouth confection offers the nostalgic taste of ube in every bite — perfect for a quick treat anytime, anywhere.","brand":"LALA","offers":[{"title":"Default Title","offer_id":50211400646968,"sku":null,"price":3.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/lala-ube-pastillas-bar-barrio-nz-1.jpg?v=1747190841"},{"product_id":"buenas-ube-sweet-purple-yam-spread-340g","title":"Buenas Ube (Sweet Purple Yam) Spread 340g","description":"\u003cp\u003e\u003cstrong\u003eBuenas Ube Sweet Purple Yam Spread\u003c\/strong\u003e 340 g is a luscious Filipino jam crafted from 62% real ube (purple yam) and cane sugar, delivering an authentic and vibrant ube flavour. Its smooth, velvety texture and naturally bright purple hue make it perfect for spreading on toast, pancakes, or waffles, or for backing into cakes, pastries, and ube desserts.\u003c\/p\u003e\n\u003cp\u003eHalal-certified, vegan-friendly, and free from artificial colours, flavours, or additives, this spread offers a genuine taste of the Philippines in every spoonful.\u003c\/p\u003e","brand":"Buenas","offers":[{"title":"Default Title","offer_id":50389651063096,"sku":null,"price":5.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/buenas-ube-barrio-nz-1.jpg?v=1749704422"},{"product_id":"marby-ube-flavour-piyaya-380g","title":"Marby Ube Flavour Piyaya 380g","description":"\u003cp\u003e\u003cstrong\u003eMarby Ube Flavour Piyaya\u003c\/strong\u003e (380g, ~10–11 pcs) is a delectable twist on the traditional Negros flatbread. Made with enriched flour and filled with sweet muscovado sugar blended with ube (purple yam), each griddle-baked pie is light, chewy, and topped with sesame seeds. Enjoy it warm or at room temperature for a rich, comforting snack packed with Filipino heritage.\u003c\/p\u003e","brand":"Marby","offers":[{"title":"Default Title","offer_id":50454266413368,"sku":null,"price":19.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/marby-ube-piyaya-barrio-nz-1.jpg?v=1750462461"},{"product_id":"goldilocks-polvoron-ube-24pcs-x-25g","title":"Goldilocks Polvoron - Ube (24pcs x 25g)","description":"\u003cp\u003e\u003cstrong\u003eGoldilocks Ube (Purple Yam) Polvoron\u003c\/strong\u003e is a beloved Filipino treat that combines the classic buttery shortbread texture of polvoron with the rich, earthy sweetness of ube (purple yam). Each 25g piece is individually wrapped, making it perfect for sharing or gifting. The addition of ube flavor gives this traditional snack a vibrant purple hue and a delightful twist on the classic taste.\u003c\/p\u003e\n\u003cp\u003eContents: 24 pcs x 25 g each\u003c\/p\u003e","brand":"Goldilocks","offers":[{"title":"Default Title","offer_id":50565740298552,"sku":null,"price":14.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/goldilocks-ube-polvoron-barrio-nz-1.jpg?v=1751185619"},{"product_id":"ferna-primera-liquid-food-flavocol-flavour-colour-ube-1kg","title":"Ferna Primera Liquid Food Flavocol Flavour \u0026 Colour - Ube 1KG","description":"\u003cp\u003e\u003cstrong\u003eFerna Primera Liquid Food Flavocol – Ube (Net Wt. 1 kg)\u003c\/strong\u003e is a multipurpose, liquid ube flavouring and colouring — perfect for giving your bakes and beverages that iconic purple yam hue and taste. Ideal for cakes, frostings, fillings (like ube halaya or cheese pandesal), smoothies, and traditional Filipino desserts. A little goes a long way, delivering bold colour and authentic ube aroma without altering texture.\u003c\/p\u003e\n\u003cp\u003eMade in the Philippines, this versatile food-grade flavocol is suitable for both home bakers and professional kitchens looking for consistency and convenience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested Application and Usage of Ferna Flavocol Ube:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor baked products, use 1–2% of the total weight of the ingredients.\u003cbr\u003eFor ice cream and other dairy applications, start at 0.50% of the total weight of the ingredients.\u003cbr\u003eFor beverages, use about 0.30% of the total weight of the ingredients.\u003cbr\u003eFor candy and confectionery, start at 0.50% of the total weight of the ingredients.\u003cbr\u003eFor fillings, start at 0.20–0.50% of the total weight of the ingredients.\u003c\/p\u003e","brand":"Ferna","offers":[{"title":"Default Title","offer_id":50706812862776,"sku":null,"price":39.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/ferna-flavocol-ube-barrio-nz-1.jpg?v=1751950622"},{"product_id":"prifood-super-delights-ube-bites-180g","title":"Prifood Super Delights Ube Bites 180g","description":"\u003cp\u003eCraving a sweet taste of home? \u003cstrong\u003ePrifood Super Delights Ube Bites\u003c\/strong\u003e are soft, chewy mini cakes bursting with authentic Filipino ube flavour. Perfect for sharing, merienda, or packed lunches, these bite-sized treats are made for Kiwi Pinoys and ube lovers alike.\u003c\/p\u003e","brand":"Prifood","offers":[{"title":"Default Title","offer_id":50718120509752,"sku":null,"price":5.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/prifood-ube-bites-barrio-nz-1.jpg?v=1752018769"},{"product_id":"regent-japanese-ube-cake-34g-x-10pcs","title":"Regent Japanese Ube Cake (34g x 10pcs)","description":"Enjoy a delectable fusion of Filipino and Japanese-style baking with Regent Japanese Ube Cake. These individually wrapped, soft and fluffy sponge cakes offer the subtle earthy sweetness of purple yam (ube) in a light soufflé-style bite. Each pack includes ten 34 g cakes—perfect for merienda, lunchboxes, or a comforting snack at home.","brand":"Regent","offers":[{"title":"Default Title","offer_id":50718308860216,"sku":null,"price":8.59,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/regent-japanese-ube-cake-barrio-nz-1.jpg?v=1752020197"},{"product_id":"bongbong-s-special-ube-piaya-380g","title":"BongBong’s Special Ube Piaya 380g","description":"\u003cp\u003e\u003cstrong\u003eBongBong’s Special Ube Piaya\u003c\/strong\u003e (380 g) offers a delicious fusion of traditional Bacolod piaya with a creamy ube filling. Each flatbread is made with flaky dough and loaded with sticky ube filling, sweetened with muscovado sugar for that unmistakable caramel-like flavour. This version brings a modern twist to a time-honoured recipe, highlighting the beloved purple yam that’s popular in Filipino desserts.\u003c\/p\u003e","brand":"BongBong's","offers":[{"title":"Default Title","offer_id":51044579836216,"sku":null,"price":9.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/bongbongs-piaya-ube-barrio-nz-1.jpg?v=1756184120"},{"product_id":"annie-s-ube-purple-yam-candy-145g","title":"Annie’s Ube Purple Yam Candy 145g","description":"\u003cp\u003eTreat yourself to the sweet, creamy flavour of \u003cstrong\u003eAnnie’s Ube Purple Yam Candy 145g\u003c\/strong\u003e. Made from real ube (purple yam), sugar, and milk powder, these chewy candies deliver the authentic taste of a beloved Filipino dessert. Each pack contains around 24 pieces, perfect for sharing or enjoying on your own.\u003c\/p\u003e\n\u003cp\u003eA Filipino favourite, ube is known for its vibrant purple colour and rich, nutty sweetness. Annie’s Ube Candy brings this classic flavour to your pantry in a convenient 145g pack, making it easy to enjoy anytime in Kiwi homes.\u003c\/p\u003e\n","brand":"Annie's","offers":[{"title":"Default Title","offer_id":51064085676344,"sku":null,"price":3.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/annie-ube-candy-barrio-nz-1.jpg?v=1756785419"},{"product_id":"annie-s-langka-ube-jackfruit-and-purple-yam-candy-145g","title":"Annie’s Langka-Ube (Jackfruit and Purple Yam) Candy 145g","description":"\u003cp\u003eSavour the delightful fusion of two beloved Filipino flavours with \u003cstrong\u003eAnnie’s Langka-Ube Candy 145g\u003c\/strong\u003e. This unique treat combines the tropical sweetness of jackfruit (langka) and the rich, nutty taste of purple yam (ube) into a chewy candy. Each piece features distinct layers, allowing you to enjoy the flavours individually or together. The pack contains approximately 24 pieces, making it perfect for sharing with friends and family or enjoying on your own.\u003c\/p\u003e","brand":"Annie's","offers":[{"title":"Default Title","offer_id":51064094654776,"sku":null,"price":3.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/annies-candy-langka-ube-barrio-nz-1.jpg?v=1756785502"},{"product_id":"tinapay-atbp-milky-ube-cheese-rolls-5-pcs","title":"Tinapay Atbp. Milky Ube Cheese Rolls (5 Pcs)","description":"\u003cp\u003e\u003cstrong\u003eTinapay Atbp. Milky Ube Cheese Roll \u003c\/strong\u003ecombines soft, fluffy bread with the rich flavour of ube and a creamy cheese filling, finished with a generous coating of milk powder. Tinapay Atbp. Milky Ube Cheese Roll offers a delicious blend of sweet purple yam and savoury cheese, making it a comforting choice for breakfast, merienda, or dessert.\u003c\/p\u003e\n\u003cp\u003eServe slightly warmed for an even softer texture and a richer, creamier bite.\u003c\/p\u003e","brand":"Tinapay Atbp.","offers":[{"title":"Default Title","offer_id":51273912156472,"sku":null,"price":11.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/tinapay-atbp-milky-ube-cheese-roll-barrio-nz-1.jpg?v=1781494029"},{"product_id":"tinapay-atbp-ube-cheese-pandesal-6-pcs","title":"Tinapay Atbp. Ube Cheese Pandesal (6 Pcs)","description":"\u003cp\u003e\u003cstrong\u003eTinapay Atbp. Ube Cheese Pandesal\u003c\/strong\u003e combines soft, fluffy pandesal with the rich flavour of purple yam and a savoury cheese filling for a delicious Filipino bakery favourite. Coated in fine breadcrumbs and baked to a light golden finish, every bite offers the perfect balance of sweet and salty flavours.\u003c\/p\u003e\n\u003cp\u003eEnjoy an authentic bakery-style treat that's perfect for breakfast, merienda, or anytime cravings.\u003c\/p\u003e","brand":"Tinapay Atbp.","offers":[{"title":"Default Title","offer_id":51298446868792,"sku":null,"price":10.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/tinapay-atbp-ube-cheese-pandesal-barrio-nz-1.jpg?v=1782266974"},{"product_id":"mccormick-ube-flavor-20ml","title":"McCormick Ube Flavor 20ml","description":"\u003cp\u003e\u003cstrong\u003eMcCormick Ube Flavor\u003c\/strong\u003e is a popular Filipino flavouring extract that adds the rich sweet taste and vibrant purple colour of ube (purple yam) to desserts and beverages. 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Laura’s Otap Ube Flavored Sugar Biscuits offer a delightful crunchy texture with a lightly sweet finish, making them perfect for coffee breaks, snacks, or sharing with family and friends.\u003c\/p\u003e\n\u003cp\u003eEnjoy the delicious ube flavor and golden flaky layers in every bite of this classic Filipino delicacy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Laura's","offers":[{"title":"Default Title","offer_id":52473142968632,"sku":null,"price":6.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/lauras-otap-ube-flavour-barrio-nz-1.jpg?v=1780640763"},{"product_id":"goldilocks-frozen-ube-ensaymada-98g","title":"Goldilocks Frozen Ube Ensaymada 98g","description":"\u003cp\u003eA delightful twist on a Filipino bakery favourite, \u003cstrong\u003eGoldilocks Ube Ensaymada\u003c\/strong\u003e combines soft, fluffy sweet bread with the rich flavour of ube and a creamy topping finished with cheese. Its sweet and savoury balance makes it a satisfying treat for breakfast, merienda, or dessert.\u003c\/p\u003e\n\u003cp\u003eTake a bite of this ube-filled favourite and make snack time a little more special.\u003c\/p\u003e","brand":"Goldilocks","offers":[{"title":"Default Title","offer_id":52473599033656,"sku":null,"price":5.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/goldilocks-ube-ensaymada-barrio-nz-2.jpg?v=1785467583"},{"product_id":"lucia-frozen-grated-purple-yam-ube-454g","title":"Lucia Frozen Grated Purple Yam Ube 454g","description":"\u003cp\u003eKnown for its vibrant purple colour and naturally sweet, earthy flavour, \u003cstrong\u003eLucia Purple Yam Ube\u003c\/strong\u003e is a popular ingredient in many Filipino desserts and baked treats. 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Ready to use straight after thawing, Jadan Grated Purple Yam is ideal for creating traditional desserts and modern baked treats with ease.\u003c\/p\u003e\n\u003cp\u003eBring authentic Filipino dessert favourites to the table with a premium frozen ingredient that's ready whenever inspiration strikes.\u003c\/p\u003e","brand":"Jadan","offers":[{"title":"Default Title","offer_id":52542398234936,"sku":null,"price":6.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/jadan-grated-purple-yam-454g-barrio-nz-1.jpg?v=1782095915"},{"product_id":"milas-oven-ube-hopia-630g","title":"Mila's Oven Ube Hopia 630g","description":"\u003cp\u003e\u003cstrong\u003eMila's Oven Ube Hopia\u003c\/strong\u003e is a traditional Filipino pastry filled with sweet ube flavour and baked with a soft, flaky crust topped with sesame seeds. Mila's Oven Ube Hopia is perfect for enjoying with coffee or tea, as a snack, or as a sweet treat to share with family and friends. Freshly baked in Auckland, it offers a comforting homemade taste.\u003c\/p\u003e","brand":"Mila's Oven","offers":[{"title":"Default Title","offer_id":52599047061816,"sku":null,"price":14.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/milasoven-ube-hopia-630g-barrio-nz-1_6331ccb0-268e-45eb-9a2b-cc0b209cea31.jpg?v=1786342156"},{"product_id":"gian-s-sorbetes-ube-450ml","title":"Gian's Sorbetes Ube (Purple Yam) 450ml","description":"\u003cp\u003e\u003cstrong\u003eGian's Sorbetes Ube (Purple Yam)\u003c\/strong\u003e is a handcrafted Filipino-style frozen dessert made with real ube for its naturally vibrant purple colour and rich, earthy sweetness. Inspired by traditional Filipino sorbetes, Gian's Sorbetes Ube offers a smooth, creamy texture that is perfect for enjoying on its own or as part of classic Filipino desserts. Crafted in New Zealand using quality ingredients and authentic flavours.\u003c\/p\u003e","brand":"Gian's Sorbetes","offers":[{"title":"Default Title","offer_id":52606625087800,"sku":null,"price":10.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/gians-sorbetes-ube-450ml-barrio-nz-1.jpg?v=1783318302"},{"product_id":"oishi-pillows-ube-filled-crackers-party-size-150g","title":"Oishi Pillows Ube-Filled Crackers - Party Size 150g","description":"\u003cp\u003e\u003cstrong\u003eOishi Pillows Ube-Filled Crackers Party Size\u003c\/strong\u003e features crunchy bite-sized crackers with a deliciously sweet and creamy ube filling. 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This delightful Filipino cake roll offers the perfect balance of creamy coconut and rich ube flavours, making it ideal for celebrations, afternoon tea, or as a special dessert to share.\u003c\/p\u003e","brand":"Goldilocks","offers":[{"title":"Default Title","offer_id":52702114119992,"sku":null,"price":28.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/goldilocks-ube-half-roll-barrio-nz-1.jpg?v=1785202895"},{"product_id":"crisen-pinoyz-favourites-ube-flan-cake","title":"Crisen Pinoyz Favourites Ube Flan Cake","description":"\u003cp\u003eIndulge in a Filipino favourite that brings together the fragrant sweetness of ube and the rich, creamy comfort of flan in one irresistible cake. \u003cstrong\u003ePinoyz Favourites Ube Flan Cake \u003c\/strong\u003ehas a soft, tender crumb with a luscious ube flavour and smooth caramel-topped custard for a delicious contrast of textures and sweetness. Perfect with a cup of coffee or tea, the cake makes an inviting afternoon treat, a comforting dessert after dinner, or a sweet centrepiece for sharing. The combination of ube and flan makes every slice wonderfully rich without losing the light, familiar appeal of Filipino-style cake.\u003c\/p\u003e","brand":"Crisen Pinoyz Favourites","offers":[{"title":"Default Title","offer_id":52777042510136,"sku":null,"price":14.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/crisen-ube-flan-cake-barrio-nz-1.jpg?v=1786312204"},{"product_id":"crisen-pinoyz-favourites-hopia-ube-10-pcs","title":"Crisen Pinoyz Favourites Hopia Ube 10 Pcs","description":"\u003cp\u003eTreat yourself to the unmistakable taste of Filipino ube with \u003cstrong\u003eCrisen Pinoyz Favourites Hopia Ube\u003c\/strong\u003e. Each pastry combines a soft, flaky crust with a sweet purple yam filling, creating that satisfying contrast of buttery pastry and rich, fragrant ube in every bite. Perfect for merienda, afternoon coffee or tea, these little pastries are wonderfully easy to share—or keep all to yourself when the ube craving hits. Hopia ube is a beloved Filipino pastry, with its sweet purple yam filling making it a perennial favourite among Filipino treats.\u003c\/p\u003e","brand":"Crisen Pinoyz Favourites","offers":[{"title":"Default Title","offer_id":52777042870584,"sku":null,"price":13.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/crisen-hopia-ube-10pcs-barrio-nz-1.jpg?v=1786312365"},{"product_id":"regent-ube-cake-20g-x-10pcs","title":"Regent Ube Cake (20g x 10pcs)","description":"\u003cp\u003e\u003cstrong\u003eRegent Ube Cake\u003c\/strong\u003e is a soft and moist sponge cake infused with the distinctive flavour of ube, the beloved Filipino purple yam. Made from high-quality ingredients and baked to perfection, it delivers a sweet, creamy, and satisfying taste in every bite. Each pack contains individually wrapped cakes, making it ideal for sharing, lunchboxes, or enjoying as a convenient snack throughout the day. 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Their colourful appearance and satisfying crunch make them a favourite for all ages.\u003c\/p\u003e","brand":"Stik-O","offers":[{"title":"Default Title","offer_id":52833837154616,"sku":null,"price":7.89,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/junior-stik-o-ube-wafer-stick-380g-barrio-nz-1.jpg?v=1787282348"},{"product_id":"oishi-pillows-ube-filled-crackers-100g","title":"Oishi Pillows Ube-Filled Crackers 100g","description":"\u003cp\u003e\u003cstrong\u003eOishi Pillows Ube-Filled Crackers\u003c\/strong\u003e combine crunchy, golden crackers with a sweet and creamy ube-flavoured filling for a fun Filipino snack. The crisp outer shell and smooth purple yam-inspired centre make every bite delightfully satisfying. Enjoy them as a quick merienda, pair them with coffee or tea, or share them as a sweet treat with family and friends.\u003c\/p\u003e","brand":"Oishi","offers":[{"title":"Default Title","offer_id":52965670781240,"sku":null,"price":3.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/oishi-pillows-ube-100g-barrio-nz-1.jpg?v=1789538328"},{"product_id":"tee-pee-s-toasted-pastillas-ube-queso-150g","title":"Tee Pee’s Toasted Pastillas Ube Queso 150g","description":"\u003cp\u003eEnjoy a Filipino sweet treat with \u003cstrong\u003eTee Pee’s Toasted Pastillas Ube Queso\u003c\/strong\u003e, combining the familiar sweetness of pastillas with a vibrant ube queso-inspired flavour. Each bite has a satisfying toasted texture that makes it especially enjoyable for merienda or afternoon snacking. 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Serve as a merienda, dessert or nostalgic Filipino street-food treat.\u003c\/p\u003e","brand":"Golden Saba","offers":[{"title":"Default Title","offer_id":53056989004088,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/goldensaba-turon-with-ube-and-jackfruit-454g-barrio-nz-1.jpg?v=1790712410"},{"product_id":"tita-ely-ube-jam-purple-yam-jam-340g","title":"Tita Ely Ube Jam (Purple Yam Jam) 340g","description":"\u003cp\u003eBring a taste of Filipino merienda to your table with \u003cstrong\u003eTita Ely Ube Jam\u003c\/strong\u003e. This rich, sweet purple yam spread is perfect for adding a distinctly Filipino touch to your favourite snacks and desserts. Spread it on bread or toast, use it as a filling for pastries, or add a spoonful to halo-halo and other homemade treats. Packed in a convenient 340g jar, it’s an easy way to enjoy ube flavour at home.\u003c\/p\u003e","brand":"Tita Ely","offers":[{"title":"Default Title","offer_id":53366113698104,"sku":null,"price":8.89,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/titaely-ube-jam-340g-barrio-nz-1.jpg?v=1792457533"},{"product_id":"achievers-ube-flavour-powder-100g","title":"Achievers Ube Flavour Powder 100g","description":"\u003cp\u003eAdd the rich, sweet taste of ube to your favourite homemade treats with \u003cstrong\u003eAchievers Ube Flavour Powder\u003c\/strong\u003e. Designed for cakes, breads, pastries, fillings, toppings, icing and confectionery, this purple powder offers a balance of ube aroma and flavour. 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Serve it in a bowl, pair it with warm Filipino pastries, or add it to your favourite halo-halo creations for a colourful dessert that feels extra special.\u003c\/p\u003e","brand":"Magnolia","offers":[{"title":"Default Title","offer_id":53566552179000,"sku":null,"price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3865\/0424\/files\/magnolia-ube-gold-label-ice-cream-barrio-nz-1.jpg?v=1792975795"},{"product_id":"magnolia-gold-label-macapuno-ube-swirl-ice-cream-1-5l","title":"Magnolia Gold Label Macapuno Ube Swirl Ice Cream 1.5L","description":"\u003cp\u003eCreamy coconut goodness meets the distinctive sweetness of purple yam in \u003cstrong\u003eMagnolia Gold Label Macapuno Ube Swirl\u003c\/strong\u003e. Tender macapuno coconut strings and rich ube ripple create a delicious combination of smooth, creamy texture and chewy coconut pieces in every scoop. 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